12 Common SEO Issues; Know How To Fix These Issues

How to Improve Your SEO in 2024: 12 SEO Issues and Solutions

Are you looking at your website traffic and wondering, "How do I fix my SEO?" Then continue reading! The following are some of the most typical SEO concerns and how to resolve them.

1. Slow Page Speed

Users expect websites to load in three seconds or less, and Google also uses page speed as a ranking factor, which means it is considered when choosing how to rank pages. Check out our selection of tools for monitoring and optimising page speed. Google PageSpeed Insights will score your page speed and make ideas for how to improve it.

At CSIPL, we offer page speed optimization services if you're unsatisfied with your page speed report.

2. Incomplete or Unoptimised Picture Filenames and Alt Tags

Images can help with SEO, but only if the filenames and alt tags are optimised. All picture filenames should be descriptive and keyword-rich, with terms separated by hyphens.

All of your photographs should also include meaningful alt tags with your keywords. Alt tags help Google interpret your site's images and boost accessibility. Also, use tools like Kraken and Photoshop to compress your images so they don't slow down your page speed.

3. Duplicate Content

Duplicate material might result in lower results since Google views it as less useful to users.

Duplicate content is defined as content that is the same or very similar on various pages of your website or across multiple websites. You can use programs like CopyScape and Duplichecker to detect duplicate material on your website. If you find duplicate content, you may: It's important to understand that core updates are not about targeting specific sites or actions. Instead, they focus on improving the overall search experience for users by better aligning the results with the content that best answers their queries.

• Change the copy to remove duplication.
• Use a 301 redirect to take users from the duplicate to the original page.
• Use the rel=canonical tag to identify which page is the copy.
• The Noindex element tells Google not to index the duplicate page.

4. Non-Optimised URLs

Optimising a page's URL can improve its rankings. Make sure your URL includes your main keyword, is relatively short, and uses hyphens instead of underscores to separate words. Select a well-known top-level domain (TLD)-the suffix at the end of your URL. Some of the greatest alternatives include.com,.org, and.edu, as well as country-specific TLDs like.us for the United States and.ca for Canada.

5. Un-optimised Title Tags

It can also encourage users to click through to your page, informing Google that they find it beneficial. When a large number of users click on your page from search results, Google interprets this as a favourable signal and ranks your page higher over time.

To design an optimised title tag, ensure that it is unique, accurately describes the website's content, and encourages readers to click through to your page. Also, limit your title to 70 characters and include your keywords.

6. Missing or Un-optimised Meta Descriptions

Meta descriptions are summaries of your page's content that encourage readers to visit it. They frequently show in search results pages.

While meta descriptions are not a direct ranking indication, they might encourage users to click through to your website, resulting in indirect SEO benefits. Make sure each page on your site has a distinct meta description that appropriately explains its content. Use your goal keywords in your descriptions, but keep them under 155 characters so Google does not truncate them.

7. Not using header tags.

One easy SEO fix is to include heading tags on your pages, such as H1, H2, H3, and H4. These headings assist in breaking up the material, making it easier for readers to understand.

Headings assist Google in comprehending what your content is about and are an excellent spot to insert keywords.

8. Thin Content

• Google defines thin content as stuff that adds little or no value to users. Here are some examples of thin content:
• Content loaded with buzzwords, providing little genuine information.
• Duplicate content
• Content designed to lure users to a site but not provide them with anything worth.

If the material on your website delivers minimal value, it may be thin content. If you find any potentially thin content on your website, either eliminate it or improve it by adding more substance, such as extra written information, a video, or multimedia. The negative effects of thin content extend beyond lower rankings.

Google may issue a penalty and remove all or a portion of your site from search results entirely. In this case, you will be required to correct the issue and then file a reconsideration request with Google.

9. Messy Code

Messy or unneeded coding on your website makes it difficult for search engines to analyse and index your content. It also raises the possibility of code errors and may slow down your site's loading speed.

You can use HTML validation tools, such as the W3C Markup Validator, to detect flaws and junk code on your web pages. If you don't know how to fix technical SEO issues like these, contact a web developer or a professional SEO service for assistance.

10. Broken Linkages

Links between pages on your website help users navigate and improve their experience. Linking from high-authority pages on your website to other pages can also aid to improve your rankings. Broken links, on the other hand, detract from the user experience and can be frustrating for site users.

Broken links may also be interpreted by Google as indicating a low-quality website. Use a broken link checker tool to identify broken links, and ask employees to report any that they discover. To optimise your rankings and user experience, update, replace, or delete any broken links that you detect.

11. No mobile Optimisation

Another important method for improving your SEO in 2024 is to optimise your website for mobile devices. Google now analyses websites from a mobile user's perspective first, so if your site isn't mobile-friendly, it may suffer in ranks. Google's mobile-friendly test tool will help you determine whether or not your website is mobile-friendly. If you haven't already, make your website responsive.

Websites with responsive design adjust to the screen on which they are viewed, ensuring that they appear fantastic and function properly on any device. Work with a web designer to make your website responsive.

12. No Backlinks

You can use numerous backlink checker programs to see how many backlinks your site has. To boost your backlinks, consider the following strategies:

• Create engaging content that attracts links from other sites.
• Identify broken links and recommend links to your websites as alternatives.
• Pitch a story about your company to a local media organisation.
• Write a guest post for a blog.